A Study On The Evolution Of Business Model Based On Particle Swarm Optimization Algorithm

With the advances in technology, changes in demand and intensifying competition, the business model has been paid more and more attention by enterprise. Business model innovation has been a greater challenge than ever before, and been a necessary choice. Based on he concept framework of mesoscopic approach to business model and the study of business model innovation on the basis of complex system theory, the thesis views the business model innovation as the evolution of business model, analyzes the rules of business model evolution from the point of view of dynamic evolution, and then analyzes the rules of business model innovation.The thesis uses Particle Swarm Optimization algorithm and establishes the evolution models of business model based on NK model and generalized NK model of business model, then analyzes the characteristics and rules of evolution of different complex structure of business model. The analysis indicates that business model fitness increase with the complexity of the business model in general, when the complexity of scale is same, fitness reduce with the increasing complexity of the structure. The fitness of business model fall gradually when the parameters of independent innovation and imitation innovation increase at the same time, the results also show that the parameters of imitation innovation grow from large to small while the parameters of independent innovation grow from small to large would be good for evolution. In addition, the parameters of routine changes from large to small is better than maintain the same or change from small to large.Therefore enterprise should arrange the interaction among components of business model at the same time of increasing complexity of the business model scale; the evolution of the business model is not pursuing the best business model but the most suitable business model; new enterprise should follow the rules that business model innovation must grow up from imitative innovation and then innovate by own, and enterprises also have to reduce the influence of routine gradually with the evolution of business model, leading enterprise to weed through the old to bring forth the new.