The Research On Pricing Problem Of Rural Credit Cooperative's Equity In China

As the rural financial institution, Rural Credit Cooperatives (RCCs) is the most important part of it. It performs an important function on supporting the development of agriculture and rural economics of our country. Since the State Council deepening the reform of RCCs, many RCCs implement the capital-raise and share transformation plan. Although, every area's economic situation and the operation performance of each RCCs have great difference, this paper argues that it is not reasonable of the present pricing way of RCCs. This paper focuses on the equity pricing problem of Rural Credit Cooperatives in the present situation of China.The first chapter introduced the theoretical study of enterprise evaluation, on the second part, defining the concepts of enterprise valauation and enterprise evaluation,introducing enterprise evaluation methods which are be used widely, also giving a summary of the practice of the equity pricing of IPO, share right transfer and foreign capital participation into Chinese commercial banks. Then, the paper analyzed the practice of the equity pricing of RCCs, mainly analyzing the disadvantages of the present pricing method, which is considered to be unreasonable and unscientific, some market-oriented methods should be used. Taking S RCC for instance, S RCC is evaluated using P/E model, net value of asset method and discount cash flow of equity method. Through comparing and analyzing on these methods, it can be concluded that each method has strictly suitable conditions and advantages. When pricing on the RCCs, each method shoud be adjusted and revised. In the above analysis at analyzing and progressive basis, the author puts forward some political and technological advice on improving equity pricing of RCCs. This paper aims to make exploration to further our RCCs reform and development.