The Face-to-face Customer Relationship Management Base On The Automatic Identification Technology

"One-on-one" customer relationship management as a new model of enterprise marketing management in China has been more widely used. However, the different enterprises in different sectors of production and operation as a result of the characteristics of their own, by implementing the "one-on-one" customer relationship management and personalized to specific system and business as far as possible the actual match. Theory from practice, in the theory of customer relationship management study, the production should be based on the basic practice of Jing-yi as the starting point, the targeted solution. This study is based on advanced information technology - Automatic identification of technical background, to explore the "one-on-one" customer relationship management, the realization of the problem.First, at home and abroad, "one-on-one" customer relationship management theory has done a meticulous combing, which is the basic argument of the theoretical basis for legislation. Customer relationship management on the theory of the formation of the historical background and the history of its development process, customer relationship management a summary of the basic characteristics. Analysis of the core of customer relationship management - "one-on-one" customer relationship management, the concept of its content, features, functions and its advantages to explore in detail. To clarify the "one-on-one" customer relationship management is the need to achieve the appropriate technical means to protect, and in the choice of multi-dimensional technology is undoubtedly a self-recognition technology is the best option. Automatic identification technology on the basic meaning of the realization of automatic recognition of the basic principles of technology, automatic identification technology value.Secondly, the "one-on-one" customer relationship management, automatic identification technology in the context of the realization of the way are discussed. Explained the automatic identification technology based on "one-on-one" customer relationship management system, the basic processes, that is the basis for the establishment of customer information, select the appropriate automatic identification technology, to identify customer groups, here reflects the "one-on-one" customer relationship management data warehouse and data mining technology. On the "one-on-one" customer relationship management system, how to make use of automatic identification technology ERP system, OA systems, which is "one-on-one" customer relationship management system, the most important issue, only the system of effective coordination between the match relevant information can be quickly and easily addressed.Third, the "one-on-one" customer relationship management, automatic identification technology in the organization and implementation of how to do the analysis. "One-on-one" customer relationship management and control of the implementation is a very complex mechanism, must be the right organization to make full use of system functions. Enterprises adopt a "one-on-one" customer relationship management to the business model has brought unprecedented opportunities for development, but it should be noted that this management model, there are some problems in itself, it is said that "one-on-one" customer relationship management implementation need to have a number of conditions related to and not in any case can be organized and implemented. On the "one-on-one" customer relationship management system related to the implementation of security measures taken.Last, in Shenyang Commercial City to conduct an analysis of actual cases. Explored the application of Shenyang Commercial City's "one-on-one" customer relationship management system to achieve the basic program and basic functions and structure of the design. Analysis of the "one-on-one" customer relationship management system technology. Shenyang Commercial City on the application of "one-on-one" customer relationship management system to do the actual results of the evaluation.