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Innovation Study Of Travel Agency Strategies Based On Value Chain In Shenzhen City

Posted on:2009-07-02Degree:MasterType:Thesis
Country:ChinaCandidate:Y H LiuFull Text:PDF
GTID:2189360275454038Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
The theory of value chain was firstly raised by American scholar Michael E Porter in 1985.It refers to the combination of all kinds of activities in a certain special field of enterprise,and has been a useful tool of analyzing enterprise's competitive advantage, presenting the demand of value increment.Fully used in travel industry in western countries in which it produced and developed,value chain has created many giant enterprises,and now is becoming essential subject for China travel agency industry at turning point.Making value chain analysis as main clue,working with document study,induction, statistics,and investigation methods,the article first explains the theory of value chain in travel industry and summarizes the strategy views of experts and scholars. Secondly it uses the successful experiences of advanced travel agencies home and abroad such as American express in USA,TUI in German,China Travel Service in Hong Kong,Spring and Autumn in Shanghai,C-trip and e-long of China.Finally it offers innovation Strategies from the value chain angle according to present evaluation for Shenzhen travel agencies,that is,international,large-scale,and different strategies for the whole field,meanwhile,conglomeration for leading enterprises,specialization for following enterprises,strategy alliance for niche enterprises.The strategy system of Shenzhen travel agency in upgrade period is also clearly given.It aims to provide theoretical foundation and scientific guidance for Shenzhen travel agency development and offer references for other domestic cities to develop their travel agencies.
Keywords/Search Tags:Innovation Strategies, Value Chain, Travel Agency, Shenzhen
PDF Full Text Request
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