A Study Of The Effects On The Retailers And Their Strategies In Coping With The Decree Restricting The Production, Sale And Use Of PE Shopping Bags

On December 31 st,2007 Office of the State Council issued an official document "Notice of Restrictions on the Production,Sale and Use of PE Shopping Bags",which is effective on June 1st,2008.According to the decree,a Pay-for-Use system of PE shopping bags will be applied to all shops in the whole country such as supermarkets,department stores,markets and retailers. That means,the sellers are no longer allowed to offer their customers PE shopping bags free of charge.After making spot surveys,internet searches and massive information collection and in-depth analysis on the possible effects on the retailers,I contend that the management of these retailers have to make the following adjustments in five aspects:1) Looking for workable substitutes;2) Offering better services to the customers;3) Developing green marketing activity;4) Abiding by the decree and charging for the PE shopping bags when the customers requesting them;5) Increasing working efficiency.By doing so,I believe the measures will help the retailers avoid or minimize the negative effects arising.In addition,the retailers Can make it a chance to improve their managerial levels,thus making it a means of getting advantages in the competition.