The Analysis On Classic Sports Marketing Case Of Red Bull

Sports Marketing is one kind of strategy and a systemmatic project which integrates products and sport when combines sports culture and branding culture for the special business one.Sports Markeing theories includes Sports Sponsorship and Sports Public Realtions.Sports Sponsorships is a commercial conduct which gets support and benefit-back as the contents,it takes benefit exchange as the form which aims at reach the respective goals.Sports Public Realtions is the summation of steps made during the process of sports marketing by a company for enhancing the bilateral understanding,turst and co-operation and upgrading company image.For reach the goal of sports marketing,only the theories exists is far away of perfect.It must be connected to the practice.Using on-site, literature and case study as the research mathods,the dissertation foous on NBA sponsoring Red Bull and the public relation event 2006 NBA All-star Balloting.The conclusions are the following:Before sponsoring,A company should clear that the sponsoring must match the developing nees;the spected image should meet the sponsored sport;the target market of the company should meet the one of sponsored object;by the sponsoring the company can get the competition predominance.After the sponsoring outlay is made,the company should choose reference PR event.The procedure of Sports PR is to make complex steps in order,it can be divided as:survey,planning and consecution.As the fundermatal of Sports PR procedure,the survey effecs the whole steps.The planning is to implement the proposal;it concludes preparation and materiality stages.The excecution is the center part of how to reach the target. The PR evaluation is the estimation and sum-up of the sponsoring by a certain criterion.After the evaluation,we can see that:In general the PR of Red Bull like series of event and promotion really created the exciting spot and transfused succesefully the concept " my all-star my mind".It strengthens the interst attention and joining idears of the bolloting and lucky draw.However,about the awareness relation between NBA and Red Bull,the disconnection exists.Deviation occurs in the internet portal partner seceltion.The internet register procedure is so complicated that great deals of users are missed.