Study Of Commercial Banks' Risk Management Of Personal Finance From The Angle Of Customors

With the deepening of Chinese financial reform, all kinds of financial creative measure have been come out. Personal finance of commercial banks is a service combined with financial analysis, financial layout, investing consulting and asset management.In the western countries, personal finance has already been mature and products of personal finance are beyond counting, and it has a consummate managing system on risk. However, as a new business, the risk of personal finance has not caught sufficient attention of our commercial banks. In this paper the author will start from the definition of personal financial services, analyzing the major risks existing in personal finance from the view of customers.The first part of my paper lies in putting up the field of risk management of personal finance from the angle of commercial banks, based on former research of others. Personal finance is designed from the model in which commercial banks are authorized by clients. Financial service is promoted by commercial banks and the operation in the process is mainly under the control of commercial banks. Market risk is the major risk existing in personal finance. Meanwhile the author points out that because of the immaturity of the outside atmosphere and inside risk-control system, the credit risk and operation risk of personal finance provided by our domestic commercial banks are higher than the two same kinds of risk existing in commercial banks of western countries. At the same time commercial banks should take further action to improve the managing system and managing technology of personal finance. The author analyses the main risk for the personal finance of commercial banks and emphasize the importance of the risk management. Finally the author suggests the way to level up the ability of risk management and the asset model based on the VaR tool.The personal finance service is a creative service of the commercial banks and is also the key to the risk management. By using the VaR tools for the risk management control is a creative try for the current situation and it is in the process of practice for the risk management.