Research On The PKI-based Electronic Commerce Trust

Being the basis of social relationship establishment,trust is existed for breaking through the relationship between individuals.The electronic commerce is the represent of human relations finally,and in corresponding the electronic commerce trust is also the represent of human trust and social trust.Of course,the electronic commerce trust is given a special meaning after the participation of technique,in which the technique trust is also introduced besides the human trust and social trust meanings.As the participation of technique,the face-to-face money-goods transaction model of the traditional transaction way is changed into the time-space separate money-goods transaction model, but along with increasing the convenience of goods/service purchase by the consumers, the increasing complexity of the transaction also makes the trust issue much more obvious.The electronic commerce trust mainly refers to these three parts:the circumstance, the two transaction parties;and the third party.The circumstance mainly offers the legal support,the credit investigation and evaluation,the social trust system establishment,the electronic commerce standard establishment and the electronic commerce operation monitoring;the two transaction parties need to improve the comprehensive qualities and raise the credit rating;and the third party mainly provides the services such as the transaction platform of the electronic commerce,the escrow service,the feedback system, the credit card assurance and the trust seals.With the mutual effort of the above three parts,the stable and ordered development of the electronic commerce is guaranteed.Aimed at the current existing problems of the electronic commerce,such as the digital certificate safety and legal protection problems of the internet banking and the electronic commerce platform,and the depth and width problems of the intervention of the third party,this article mainly investigates the electronic commerce trust based on PKI,proposes the solutions and establishes an electronic commerce trust calculation model based on reputation.First of all,the PKI development status at home and abroad is summarized,and the PKI application cases are analyzed,by which the relating decisions of domestic PKI development is proposed;secondly,the electronic commerce trust model is introduced, and the multi-party participating electronic commerce entity trust model is concluded and summarized comprehensively;thirdly,the PKI-based electronic commerce is investigated, and the sub-CA is established by the PKI and the electronic commerce participants (mainly are the electronic commerce platform and the internet banking) together to build and maintain the user digital certificate system;fourthly,on the basis of summarizing the relating electronic commerce trust model,the simplified B2C electronic commerce trust model is proposed and the corresponding verification analysis is done:the website investigation questionnaire.By this questionnaire result,the reliability and validity of the questionnaire is analyzed;furthermore,according to the most concerning index during website shopping by the network consumers:the reputation,a reputation-based electronic commerce trust calculation model is proposed,in which the elements such as the value of the goods for transaction,the reputation situation of the marker,and the time weighting of the marks are considered comprehensively,the process only with two transaction parties assumed and the electronic commerce transaction process with the third party assumed are gaming analyzed to get solutions for the electronic commerce faith breaking problem;lastly,the investigation content of this article is summarized,and the further investigation job is explained.