Study On The Development Strategy Of FZ CO.,LTD.

After separation of power plants from the grids, the business serving power generation companies are gradually separated from most of the electric power test and research institutes in China. Companies are founded to supply construction and production process technique services to power generation companies, covering parts of the non-production process services for power grid as well. FZ co., founded in 2005, has achieved substantial development in technique ability and business income.As the reform of power industry develops further, the company is facing challenges from both inside and outside. On one hand, the company's dispersed ownership structure goes against management decision making, and the reform of "separation of diversified utilities from main business" with core content of staff share holding regulating of state-owned enterprises puts forward new requirements for the company's ownership structure and management style. On the other hand, the company's strategy of "taking province as boundary" is not fit for the increasingly fierce competition environment in electric power service industry.The paper starts with current situation and development trend of electric power industry, studies competition conditions of the industry in which the company is engaged using potter's five dint model, and presents the opportunities and threats the company is facing with, combining with strategic ability analysis in the method of SWOT.The company's strategy plan for the coming years is also proposed considering such problems arise during developing process, establishing strategy target system based on perspective thinking with the goal to rank in top 3 companies for comprehensive strength in domestic industry with 3 to 5 years.As for the corporate-level development mode, level-integration strategy is chosen, and shares reform is implemented with the purpose of ownership concentration. The strategy of financing from stock market is settled, holding the view of market position mainly in power generation technique service, and the specific plan for shares reform and level-integration is proposed.As for the business-level development mode, the paper presents that the competitiveness shall be cultivated with the core of continuous innovation in aspects of business mode, technique innovation and marketing. The mode of human resource development and the network organization structure suitable for knowledge-type enterprise management are also designed for core competitiveness cultivation. Considering features of FZ Company, the corporate technique innovation management system is established and the corporate culture mode fit for knowledge-type staff management is given. Finally, risks that probably arise during strategy implementing process are illustrated.This study paper mainly intends to solve the present development problems for FZ CO., indicating practical significance to peer's improvement. It may have some reference effects on strategy research for other technical service companies and for strategic investors interested in electric power technical service enterprises.