An Analysis On Tourists' Behaviors Based On Behavioral Economics

Along with society development,the tourism already became one style of the people daily life. As all tourism activity's initiator,tourist behavior decided entire traveling process.Therefore,a research to the tourist behavior becomes very important.We must carry on the corresponding analysis to tourist psychological activity so that we can analyze and forecast the tourist behavior correctly,understand tourist demand.The traditional analysis methods to tourist behavioral mainly carry on the qualitative analysis, carry on the frame analysis each factor,and stress excessively tourist rationality,but analysis depth is insufficient.The behavior economic theory has provided a new angle of view for the tourist behavior research.It may obtain from tourist psychological activity angle,to pay great attention tourist psychology variables analysis,return to original state human nature certain rational essence,grasps tourist behavior accurately by the time.The article has carried on behavior economic elementary theory such as prospect theory, psychological account,intertemporal choice,self-control,and has carried on the narration to each theory's characteristic.The key point is that the article applying behavior economic elementary theory,from tourist psychological angle,had considered fully the situation factor and the experience factor,carry on the thorough analysis to tourist's some concrete behaviors,causes about tourist's behavioral analysis refinement and the close real life.The paper analyses the forming of the tourist's expectation value and the tourist's feeling about the travel appraisal stage.And It thought that the tourists not only regards the absolute amount of value,but more regards the changed quantities of the values——the same level of traveling value fluctuation brings the different feeling to the tourist; the actual result of tourist's preliminary decision-making influences later period's risk manner and decision-making.Finally,this paper analyses the influences of tourist's different behavior to theirs policy-making and budget by apply mental account theory through cases.Intertemporal choice and self-control theory explained the reasons that tourist will make the different policy-making along with behavior several factor orders change or the time change.Finally,the article has analyzed the application behavior economic fit and unfit quality,applied to the behavior economic in the tourist behavioral analysis has made the appraisal,and has carried on the forecast to prospect of the behavior economic in the tourism phenomenon analysis.