Research On The Business Model Of Web-based Economy Hotel

At the present time,economic hotels has become a hot investment in the tourism industry,a large number of domestic and foreign brands have emerged in the market,the rapid expansion leading to blindly follow of investment and simple imitation,product homogeneity is really severe,and the competition is extremely fierce,as the original business model is unable to gain profit,the innovation of business model for economy hotel has become a problem pressing need to be solved.The paper comprehensive analysis the theoretical study of economy hotel and business model in the current academia,also generalize and summarize the related literature,base on these research,we find out the core elements for the business model of economy hotel. The paper comparative analysis the development status of the current hotel industry,and focus on the development process,industry conditions,market demand and trend of development to do the research on the present situation of economy hotel in China.On this basis,combining the current environment of both network and economic,the paper points out that the trend for economy hotel to develop its business model is to build up the technology-driven web-based hotel,and also define web-based hotel.At last,the paper designs the business model of web-based hotel according to value network,value proposition,business processes,target markets,channel development and core competencies,which are the core elements of business model.