The Tourists' Consume Behavior Study Of Suburbs Tourism Based On Lifestyle

Especially in recent ten years, with the development of the economy and the improvement of people's living standard, there is an unprecedented developing tide of the suburbs tourism in Changsha. But at the same time, a number of problems still exist, of which the consumption behavior of tourists is a very noteworthy content.The article tried to started with Lifestyle, to study the consume behavior of suburbs leisure tourists. The study found that the impact of tourists lifestyle has 8 factors including Unique personality factor, Close to nature factor, Sports health factor and so on, in accordance with the performance of this level of the suburbs leisure travelers together into two major categories of consumers, and found that these two types of tourism consumers have an obvious difference in the purchase decision-making process. Then according to the conclusion of the study, marketing strategy for each proposed purchase of the decision-making process are set up.According to the structure of the article, there are as follow:Firstly, the author introduced the background of the research and then the author put forward the main research question, including the review of related literature. Related literatures are mainly about consumer behavior, lifestyle and suburbs tourism theory.Secondly is to explain the key concepts and theoretical basis relates to this article. Those concepts are the theoretical foundation for the issues.Chapter three proposed the whole framework of the research, introduced the variable and the interaction between them.Analyzed the research presumption, questionnaire design, sampling design, investment method and so on.Chapter four is the questionnaire data analyze. Through the factor analysis and cluster analysis to the valid sample data, author found that the consumers of Changsha suburbs tourism can be divided into 2 main consumer groups.Chapter five, according to the Analysis results of Purchase decision-making process, author set up the most suitable and specific marketing strategy.Finally is the conclusion. Summarize the dissertation, and put forward the innovation and recommendations. The limitation factor and further research of the thesis are discussed briefly. That is all for my paper.