The Research On Repurchase Rate Of Modern Home Shopping

Modern home TV shopping has become a great power that we cannot ignore for retail sale all around the world. With a development of only 40 years in the worldwide, and no more than 20 years in China, nowadays there are more than 500 companies and nearly 10 channels for TV shopping in China and annual sales turnover hits nearly 4 billion RMB. As a brand-new shop-free retail sale, how does the modern home TV shopping to develop, and how to improve the re-buy rate are in the center of all its proprietors'concerns currently.This article analyze from multi-angles such as mass communication, retailing, marketing, and tries to find the answers via compared QVC(US), LG(Korea), Dongsen(Taiwan,China), Happigo, Haoyigou, Deyigou by using content analysis. The article may be divided into seven parts:Partâ… . Introduction. It generally explains why the author chose this research subject, and the review of literature.Partâ…¡. It introduces development history and current status of TV shopping at home and abroad.Partâ…¢. The design of this article. Try to find out the influence factors to TV shopping.Partâ…£. The results of this research.Partâ…¤. Conclusion. The author find out some ways to improve the re-buy rate.