Font Size: a A A

Research On Bank Of Qingdao Cross-region Development Strategy

Posted on:2010-08-07Degree:MasterType:Thesis
Country:ChinaCandidate:N LiFull Text:PDF
GTID:2189360275973625Subject:Business Administration
Abstract/Summary:PDF Full Text Request
During the past fourteen years,the city commercial banks grasp opportunities for development,continuously explore new patterns of reform and development,accelerate the pace of reform and innovation,and have achieved good results.Although the overall development of city commercial banks is relatively optimistic,but it can not cover operating risk and dilemma due to geographical limitations.In this case,in order to achieve their own sustainable development, implementing cross-regional businesses has become an inevitable trend strategy.In this paper,based on the theory of cross-regional business for urban city commercial bank,I take a research on objective necessity of cross-regional business for urban city commercial bank,introduce three patterns of cross-regional businesses,and make comparisons from their respective strength and weakness.After experiencing 10 years' development at top speed,Qingdao Bank faces a lot of common problems which many urban city banks encounter,such as:short supplied customer resources,over competition of regional finance,and keeping up high level of operating costs.Thus choosing a suitable cross-regional mode is the most urgent task to Qingdao Bank.Through making comparison of three cross-regional operational modes and combining Qingdao's political environment with local development situation, I provide a cross-regional operational model for Qingdao Bank and make feasibility analysis from external factors and internal factors.I deem that Qingdao Bank has satisfied the requirement of setting up the branch in different places,moreover Qingdao Bank set up Jinan branch which is running well and lays a solid foundation for further cross-regional development of Qingdao Bank.But there are inherent and other historical reasons to Qingdao Bank,taking the cross-regional business development still faces many problems.In this paper,I analyze each problem and propose solutions to the corresponding problem.This paper will provide decision base and intellectual support for decision makers of Qingdao Bank.
Keywords/Search Tags:city commercial bank, cross-region development, model selection
PDF Full Text Request
Related items