Research Of Corporate Culture Building Based On The Value Chain Theory

In 2008,the growth of world economy only reach 3.4%,1.8%lower than the same statistic number of 2007,which means the global economy is experiencing the biggest decline from the beginning of the new century.And in 2009,the negative influence of financial crisis continues to appear,on one hand the developed economies will begin their recession,on the other hand the economic risk of developing countries is considerable.Under the background of global economy recession,the crucial issue of Chinese corporations is changing their original developing pattern to survive in the world market.To confront the changeable market environment,qualified corporations always adjust their competitive strategy immediately.On advanced analyzing,the corporation culture contributes significantly to the business success.Because the corporation culture plays the key role in the corporation operation,and taken as the energy of developing and market exploring.The efficiency of corporations relates to the arrangement of their value chain,including cost saving,innovation and integration for internal advantages.These three factors are the core issues of the value chain theory.According to their own qualities and the given market condition, corporations choose their business strategy.This research focuses on the representation of relevant theories of value chain theory and corporation culture, and forward arises innovative patch of rebuilding corporation value chain based on corporation culture theory.And this research has practical values in the current global economy recession,to help Chinese corporations to handle the crucial market condition and developing obstacles.Through practical research of Digital China,the leader IT corporation in China, analyzing the value chain of the corporation.Illustrating how did Digital China integrate the core essence of value chain with their corporation culture to create a unique path of corporation success which confirms the thought rose in this research that corporation culture building based on the value chain theory.The trait of this research is the combining the core of value chain theory with the essence of corporation culture other than studying each of them isolated,to offer native corporations a certificated developing pattern,having innovative value and practical value.