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Research On The Development Strategy Of Tourism Resources Of Xuancheng City

Posted on:2010-12-25Degree:MasterType:Thesis
Country:ChinaCandidate:Z D WangFull Text:PDF
GTID:2189360275977971Subject:Business management
Abstract/Summary:PDF Full Text Request
Xuancheng is simply civilized with a good traditional culture city that in the southern Anhui province, but closes to the border of Jiangsu, Zhejiang provinces. Throughout the Xuancheng, the fantastic physiognomy, hydrologic condition, natural environment and traditional culture have created attractive tourism resources. However, the current situation of the tourism in Xuancheng has indicated this infant industry with the lack of competitive advantages. The local government should make the relevant strategies in order to achieve the competitive advantages in this field.This essay is a self-researched project based on the four sectors of actuality analysis, data collection, problem discovery and solution. Simultaneously, the article has focused on some key issues of the resources-based development which referred to the commercial and political area. Including unreasonable exploiture of tourism resources, traveling production are single and lack culture connotation, government not do its best to protect some important scenic areas, the capital is not enough in tourism industry and so on. At the same time, the article analyses the environment of tourism industry development and the necessity of developing the tourism industry. Then, give some development ideas of Xuancheng.In addition, the essay has provided several countermeasures for the tourism development. Such as the implementation of straightening management system, strengthening traveling legal construction, planning scientifically, resources protection, hospitality innovation, financial investment and management, figuring good model, integrative resources development, designing fantastic traveling routes, constructing infrastructures, raise of commercial reputation, cultivating traveling talented person.This article will put forward the Xuancheng tourism industry to develop well and rapidly.
Keywords/Search Tags:Xuancheng City, Tourism Resources, Guests Market, Brands
PDF Full Text Request
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