Analysis Of Shenzhen Airlines Low Cost Stragegy

Civil aviation transportation industry has an un-replaceable function and status in any country's public communication system, especially in long distance and international transportation. Not only as an important constituent of the national economy and the social development, but also as an advanced transportation means, it becomes an important industry for our national economy and the social development. For the last 50 years, Chinese civil aviation transportation industry has made considerable progress. During the last 20 years in particular, after the Reform and Opening-up, the commercial aviation freight volume keeps growing up rapidly, the route network unceasingly expanded, fleet transport capacity remarkable enhanced. Infrastructure constructions such as airport, air traffic control and so on, are making significant progress. Meanwhile, the management organizational reform and the expansion to foreign countries gradually speeds up. All these factors subsequently make the civil aviation industry more and more important in the national economy development.Along with the fast development of the civil aviation industry, its status and function in the national synthesis transportation system will be promoted unceasingly. As the world economic integration speeds up, all tendencies such as the aviation liberalization, the region integration, the airlines alliance, the hub-airport dominant position's unceasing enhancement, the electronic passenger ticket application, low cost aviation strategy, will be enhancively developed. With the national industrial structure upgrade and the transportation structure optimization, the civil aviation industry will be adjusted as follows: the civil air transportation network will be unceasingly expanded, the civil air transportation capacity will be enhanced, the civil air transportation network, the technical facility and the transportation product structure will be optimized, and the civil aviation system will also be improved according to synthesis transportation supplementary superiority. At the booming time of Chinese civil aviation transportation industry, the problem that the Chinese civil aviation enterprises are facing and need to solve urgently is how to catch up the opportunity to speed up their own development and consummation. As opportunity always follows challenge, we must realize the power of the double-edged sword. If we cannot win in the market competition, we will face up the danger to be eliminated. Experiences of overseas aviation industry development suggests that low cost strategy is the effective tool which can strengthen core competitiveness and enhance economic efficiency.Based on the foregoing and taking Shenzhen Airlines as an example, this thesis deliberates and analyses how to implement low cost strategy in Chinese Civil Aviation Corporations. From the shallow to the deep, from outside to inside, from macroscopic to microscopic, it discusses all aspects of the implement of low cost strategy with an emphasis on the civil aviation enterprise's management. The author believes that the argument of this thesis will gradually obtain confirmation and consummation with the development and unceasing growth of the industry and the civil aviation enterprise external environment.