Analysis Of The Enterprise Key Employee Qualities' Cobweb Model And Its Application

Entering the knowledge economy time, the challenge of the globalization, the change of the HR department function, the change of the competitive environment, makes it hard for the management of the HR department in the organization. Some of the excellent corporations show that fine Employee Brand is a good way to maintain the lead. As a labour intensive industry, human resource is one of the most important competitive capital for hotel corporations. "To build fine Employee Brand" is the main trend for the development of human resource management. In order to further understand and clear about Employee Brand of hotel corporations, the writer analyzed the present Employee Brand situation of the hotel corporations in China, then make suggestions to help hotel corporations to build fine Employee Brand. and established the Employee Brand Construction Model.