A Study On Business Model Innovation Of A Company

China's strong growth in exports to Europe drives the development of the CE certification service industries directly.A Company,as a CE certification services institution,was set up in such a great environment.Designing its unique business models aiming at the actuality of the industry is the key to success.Based on the＜Business Models Innovation＞authored by Professor Weng Junyi of Xiamen University and the related theories of management,this thesis studies business model research of A company and concludes main reasons of its success:Firstly,the unique value proposition-provide one whole set of specialized solutions for certain Export enterprise.Secondly,detailed market research and accurate market positioning,focusing on specific market segments and taking the single-minded strategy in the competitive market environment.Thirdly,effective integrated marketing strategy,sustained brand transmission.Fourthly,the authority of the professional service hits the actual needs of customers and creates value for customers.Meanwhile,we deeply analyze two problems of A Company:one is the descent of the efficiency of cooperation with its partners,and the other is the disordered inner framework caused by ignorance of management.Finally,according to the actual situation,we propose some improvement advices:In the aspect of the value support:exploit new target markets and copy the existing successful experience.Meanwhile,apply to be legitimate third-party certification body.The other advice is to improve the content of value support to solve the loss of value caused by company's existing problems.Internal structure,by sharing the reasonable value,the company can encourage and retain good employees and prevent the loss of its original value,at the same time, create more value. Partner interface,control the quality of cooperation with the partners,adding new partners to improve response time;Customer interface,strengthen customer relationship management,improve service quality.