The Analysis And Strategetic Study Of Enhancing Profitability Of Wanli Supermarket

The supermarket of our country begins from the 1990s. It grows and become mature gradually, and becomes the main form of Chinese sail industry. Facing the aggressive foreign company and home big supermarket, the development of middle and small supermarket encounters hardness and challenge that has never met. The middle and small supermarkets have their own development advantages and spaces. They should control the opportunities and challenges to improve their competency and their profit-making abilities, so as to establish themselves in an unassailable position in the competition.The Wanli Supermarket Corporation Ltd. was established in September 1999. It is a modernized middle and small commercial company. With its development, questions such as management level are low, service awareness is not good, management cost is high and profit level is low show. These questions make the Wanli Supermarket Corporation Ltd. be in the period of turning which is hard to pass. It encounters hardness and challenges that has never met.In this article, using the finance analysis theory and method, after calculating and analyzing finance rate of the profitability of the Wanli Supermarket Corporation Ltd., and comparing with other company of the same industry by the same index, the questions of management are found, and the solving method is made out, and countermove and measure of enhancing its profitability is laid out.