Study Of Conceptual Tourism Planning: Theory And Practice

One nucleus of district tourism development is scientific research and systemorganization, due to effective guidance to the tourism industry. From the backgroundwhich about the new challenge came from the depth development of the tourism marketto the study of the tourism planning, conceptual tourism planning was emerging. Thispaper stood the point of view which was belonged to the staff of the tourism planningindustry and the expert, analyzed the present situation and the problems of thedevelopment of the domestic tourism planning industry, observed the evolved process ofthe conceptual tourism planning that it was from being borned to grow in strength instrategical insight. From the beginning of the paper, structured the three-grades theoriessystem of the conceptual tourism planning and definited which theories were the core,which were the stretch that established the support for the study afterward. First ofall ,this paper payed close attention to the present situation of the research of theconceptual tourism planning and summarized it. Second, it analyzed the formedprinciple of the conceptual tourism planning, indicated its source was the conceptualplanning of the urban design, and put emphasisi on discrimination that provided theaccurate evidences for going to its fountain head. Third, the paper was based on theothers study achievements, gave the definition of the conceptual tourism planning, drewits outline of evolution, stipulated its scope of application and integrated as well asdifferentiated its essential factors by itself with an unique angle of view. It did notneglect to sort out the categories of the influenced factors of the conceptual tourismplanning, and concluded six factors. Discussed the constituted mechanism of theconceptual tourism planning was a key in the paper, especially in the analysis of itstechnique route, it refined four methods which had internal relationship and externalconnection. The four methods were the analysis of the history and the present situationof the tourist spots, the analysis of the tourist motivational mechanism, fixed theposition of the tourist developing targets and arranged the ways which could realize thetargets. The paper holded the point that it must provided its total structure whichincluded basic study, strategic study and exclusive study at first in the drawing up aconceptual tourism planning. After that, set up the planning system which comprised thebasic stable planning units and the nimble development planning units. In the research of the characteristics of the conceptual tourism planning, the thesis was vivid and typical. It stood on the overall situation of the Meso-planning, illustrated regularly its strategic prediction, continuity and planning innovation, particularly in the aspect of the planning innovation, it had a brilliant insight which about to site the diffusivity approach of the original thoughts of the tourist theme. It established the unified standard of the planning pictures, in the meanwhile, it successfully combined the modularity theory with the process of the planning organization under the background of the division of labor-economy. It applied the quantificated appraisal to the conceptual tourism planning rather than only replied on the definited appraisal was an important way. The paper built a comprehensive system of the quantificated appraisal and the technological process so that accomplished the intention. Another character of the study was to link up the fruitful results of the theory with a concrete case inseparably. At last, according to the situation in this particular period, the paper pointed out the perspective of the application the conceptual tourism planning.