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Theoric And Application Study Of Business Competition Information System

Posted on:2009-07-20Degree:MasterType:Thesis
Country:ChinaCandidate:S WangFull Text:PDF
GTID:2189360278465604Subject:Project management
Abstract/Summary:PDF Full Text Request
This paper gradually introduces the purpose, content, function and acquired approach of competitive intelligence from basic concept. It provides an academic suggestion on rapid market reaction and effective information management by establishing competitive intelligence system to scientifically manage intelligence.To establish effective competitive intelligence system, this paper especially classifies the intelligence, separately expounds the information according to industry feature and difference in department, and accurately locates intelligence resource on each level. At the same time, it particularly describes the analyzing approach of competitive intelligence according to difference in intelligence by acquiring competitive intelligence channel and way in case, which benefit enterprise to extract value information in lots of information and find reason.This paper takes the form of a case and combines theory and analyzing approach to particularly analyze competitive intelligence system of XX enterprise. It introduces different competitive performance during the period of competitive intelligence brought into the enterprise.This paper summarizes fault and shortcoming of analysis and application of domestic competitive intelligence. It provides the direction of the competitive intelligence development. Chinese government and enterprise should pay attention to competitive intelligence research and complete related task. I expect that this paper can give reference to enterprise information development.
Keywords/Search Tags:Competitive Intelligence, Company Management
PDF Full Text Request
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