The Application Of Simulative Experience Technology In Garment E-business

With the high-speed development of internet technology, the social division of labor is striding towards intensification and specialization. As the E-banks' network secure and payment become mature, product logistics enterprises rise quickly, electronic commerce shows the tendency of fast speed development and online shopping is becoming consumers' main habits and canal. However, compared with shopping in market, electronic commerce has its fatal defect: for some individualized products, it can not provide a real experience for customer and this will cause business decrease, goods return and complaints increase directly. For example, clothing, on one hand, e-marketing of clothing has become more and more popular with the development of electronic commerce, but on the other hand, as the difference in style, color and size, people can't rest satisfied without try, and this is the bottle-neck during the development of e-commerce.This article point out that the bottle-neck of e-commerce is that it can't solve the problem to satisfy customers' individualized need and real experience, and put forward the application of simulative experience technology—"MRS" (My Real Space) in clothing e- business. Article also use Michael Porter's five forces model and SWOT method to analysis the competition environment and feasibility, study the appropriation of risk controls from technology, marketing, finance and policy, carry out the execute strategy.