Industrial Bank Study On The Development Of Electronic Banking

In recent years . the development of e-banking in China is rapid, particularly in the emerging bank in 2007 line up this social phenomenon occurred, the development of electronic banking ushered in a wave, while e-banking in the field of fierce competition, e-banking product innovation is By banks to enhance its competitiveness as an important way, however, the outbreak of the current global financial crisis, financial innovation has also cast a shadow, but also to our e-banking has brought a historic opportunity, it is against this background Under a different perspective from the Industrial Bank e-banking development, can look forward to the Industrial Bank e-banking business for the further development of some reference value.Paper is divided into five chapters. Chapter briefed on the domestic and international e-banking and understanding of the different definitions as well as the development of e-banking at home and abroad for further discussion paper provides background support. The second chapter describes the development of China's electronic banking situation and existing problems in four main aspects of our country that is introducing e-banking business management concept is relatively backward, backward technology security, business innovation, as well as inadequate supervision and inadequate legislation. Chapter III of the Industrial Bank introduced the e-business development and the status quo on this analysis, including the Industrial Bank of fact sheets, as well as Industrial Bank e-banking as well as the status of the existing problems through the SWOT analysis tool for the Industrial Bank e-banking advantages and disadvantages to analyze that Industrial Bank to the development of electronic banking with what kind of opportunities exist, as well as what kind of threat. According to Chapter IV of the SWOT analysis and in close connection with the Industrial Bank of practical research, raised Industrial Bank e-banking business development program to improve and perfect the proposal, including six programs that enhance the brand strategy, e-banking security upgrade strategy change At present, the Industrial Bank city online business model to enhance the competitiveness of e-banking, increased marketing efforts to develop scientific and reasonable service charges for electronic banking strategy, the establishment of an effective feedback mechanism, in which scientific and rational pricing strategy and the feedback mechanism The focus is also difficult to establish both. Chapter introduced the Industrial Bank e-banking business prospects as well as the Industrial Bank of social expectations.