Regional Economic Construction In The Study Of The Characteristics Of Products

China is the hometown of tea, tea cultivation is not only a wide range of geographical, production processes can be refined also worthy. Up to several thousand years of agricultural society, the tea is not only important trade goods, but also is an important source of taxes. As a result of a vast territory, around the tea quality, method mix, characteristics significantly. Mengshan Ya'an City, Sichuan Province is also rich in tea, known as the "fairy tea hometown." However, in the process of industrialization, including the characteristics of tea products, including the status of agriculture gradually decreased.Under market economy conditions, as a result of natural conditions and between regions there is a huge difference in the level of development, leading to inter-regional imbalances in economic development, which in the eastern and western parts of our country's level of development was obvious. In this paper, location-based economic theory to analyze the reasons for regional differences in China and on the regional system of economic theory and the theory in practice use. In the area of economic theory, the resource endowment is an important concept, is to determine the level of economic development an important factor, the main structure, including resources, resource distribution, resource development, resource utilization, such as equitable distribution of resources. Resources for sustainable spatial structure of th e material basis of the conditions of space to support the operation of the structure of balance conditions, rational exploitation of resources, fair distribution and use of sustainable material basis for this protection. The development of the region there is "path dependence" problem, that is, resources can only rely on the current state of development, human resources can not reverse the line. Therefore, the development of the region in order to obtain only from their own conditions.However engaged long tea carries a rich history and culture of the flu come to today, the local tea industry did not grow all the way, did not win the broader market, say that it is a regret. Ya'an belonging to economically underdeveloped areas, has come a long way to necessarily the most convenient way is to rely on their special products - Mengshan to seek the development of tea. China's tea industry has entered the era of brand competition, this paper Mengshan tea as the research object, relying on cultural marketing theory, about the tea Mengshan historical and cultural traditions and at the present stage of development, elaborated on the question of its existence, on how to product characteristics into the products discussed advantages and objective analysis, put forward a clear solution: to strengthen the culture of marketing, brand awareness, resolve the "Mengshan tea" feasibility of branding and the firm specific effective branding programs, as well as a series of corresponding measures of the building, so that the face of a new re-enter the market.China has several thousand years long history and culture, of which, "tea culture" is quite an important component of the feature. Comparison of material life in the era of abundance, it is in meeting the basic needs of life, but also the pursuit of spiritual and cultural needs. Tea has been not just a thirst-quenching drinks, teas at the same time in the transmission of cultural taste, and Yun-tasting tea culture in which it is to achieve a rich life in the enjoyment of the spirit at the same time also enjoy the elegant entertainment . Mengshan renowned tea since ancient times, thousands of years of sedimentation history, culture, and compared to other parts of China tea with unparalleled advantages. Mengshan more shows tremendous scope for development of tea, which is the driving force of this article I created for Mengshan tea has grown in strength and make its own modest. "Cultural marketing" branding clearly occupies an important position. This article demonstrates the tea culture and tea products can be docked, and put forward the concept of cultural marketing to nurture and strengthen the culture of marketing strategy of a number of recommendations, wish to contribute to product characteristics into a strategic advantage to build products.