Study On The State-owned Commercial Bank Services Of Marketing

In accordance with the commitment, as the World Trade Organization in the service is to be followed in the two major principles. Namely, the commitments of the accessing market and national treatment .Foreign financial institutions in the field of marketing activities have been gradually carried out in China, national banks faces with foreign financial institutions in the enormous challenges and opportunities. With the environment undergoing profound changes in the market, marketing of services has increasingly becoming the bank a competitive advantage an important tool to obtain.However, national banks is still in the low-level stage the marketing. In the china reform and opening up in the world ago, Chinese banks were a product of the planned economic system without the basic services marketing. Banks were responsible for the nation without considering improving the banking services, improving economic efficiency, leting alone to carry out marketing of the services. After the reform and opening up in the world, especially in the tide of the financial reforms , the impetus of Chinese commercial banks had begun to gradually change the traditional concepts and practices, to establish the new concept marketing of service.Small and medium-sized commercial banks and foreign banks have brought a new service concept and service, providing a wealth of financial products and services has caused banks of people in a impact. This forced the banks of people to re-examine business strategies, establishing the concept marketing of the service to start all-round competition.In this paper, using qualitative analysis, for example analysis, combining theory and practice, such as research methods, the use of marketing theory, strategic management theory, organizational behaviors theory and other related the banks of people. The marketing of services conducted a preliminary exploration. First of all, research papers on the background and research analysis, which identified the focus of the study subjects and ideas; then, the marketing of banks on the relevant contents. Simultaneously, this paper analyzed the characteristics of banking products and the china and foreign commercial bank marketing in the course of development and summarized a summary. Then, this paper analyses the banks of Chinese in the competitive advantages and disadvantages. This paper sums up the commercial banks of China in the problem of marketing. The using of marketing theory for the psychological impact of consumer-related factors are described. Finally , the commercial banks of china improve the level in the services and provide the number of measures.In this paper, the commercial banks of Chinese improve the service of marketing content to meet the banking requirements of customers. Truly, by the commercial banking services improving the marketing theory, the commercial banks of Chinese people has a certain role in guiding practice by improving the service.