Management Software Companies Relationship Marketing Strategy Rsearch

Relation Marketing is a new marketing theory, which rise in Western in the late 80's and the beginning of 90's. Relation Marketing is Pursuing to the principle of putting customers' demand on its core theory. Moreover, it combined with the marketing activity of modern enterprise. Base upon this, it comes to a conclusion that it's more important for marketing activity to satisfy the demands of customers and to build long-term association relationship with customers. Since it appeared, Relation Marketing has gained a lot of responses from the field of marketing and has been developing very quiekly.Management software industry technology development with each passing day, a fast-changing customer demand, market competition becoming more intense, severe decline in overall profit sectors, in which the industry background, the management of software companies how to successfully market to seek survival and development, has become the place in the management of software companies before the most important issue.In this paper, large enterprise groups to the central financial management software projects for the background, analysis of research management software companies how to successfully market to adapt to a changing environment, and create competitive advantage. Relationship marketing thesis attempts to put the introduction of enterprise management software for relationship marketing at the enterprise management software to provide the practical application of the theory of reference, methods and strategies, the application of relationship marketing theory to investigate, analyze research job at the actual problems encountered by thus summarized operational relationship between the marketing strategy.In this paper, the theoretical arguments and case studies demonstrated the combination of methods to ask questions, analyze problems, problem-solving manner, separately from the management software business and industry characteristics and market value chain management software companies involved in the relationship between the main analysis to proceed, the full application relationship marketing, value chain analysis method of theory and analytical methods, integrating theory with practice, on enterprise marketing management software features, such as the relationship between the main body. In the theoretical analysis, research, demonstration basis, to be operable with enterprise management software application of relationship marketing strategy, the final details with the relevant theory of a financial data management software enterprise project management platform, the application of relationship marketing cases summarized operational marketing strategy.