| The chain marketing enterprises began to develop in the early 20th century from Europe and the United States, after 100 years of development, the current distribution has become the globalization of the world's enterprises in many countries. They not only influenced to the global service retail industry, but also have a profound impact for many developed and developing countries the overall economic, socio-cultural, people's lives. China's animal drug industry has grown from nothing, from small to large, never norms to regulate the process of gradually. Now, with the enforcement of sales of animal medicines industry Good Supplying Practice (GSP), animal drug chain will be the sale of animal medicines industry trends. In this paper, the development strategy of Haitian chain of veterinary drugs was studied in order to chain the basic theory of competitive strategy as a theoretical foundation for the whole paper, the analysis of veterinary medicine and Haitian chain of veterinary drugs prospects for market development within the business environment on the basis of the development trend of the Haitian chain of veterinary drugs(HCVD) to carry out SWOT analysis, pointed out the advantages and disadvantages, opportunities and threats of business. Combining with the actual of HCVD, the author put forward a business development strategy, which adopts the strategy of vertical integration as main development strategy in the next 5 years. From the organization set, enterprise culture, enterprise's core competitiveness of the highlights, as well as business logistics system in more detail the development strategies, this paper has drawn up the safeguards of HCVD.The innovation of this paper is that the chain of animal pharmaceutical industry is comprehensive analyzed, the use of "China's long-range veterinary Network" project, to consolidate the development of HCVD in order to enhance the core competitiveness of enterprises and lay a solid foundation. |
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