Our Country Network Shopping Industrial Production Initially Searches

The Online shopping industry is a newly arisen culture contents industry that relies on modern information technique, especially electronics technique, hard-sofeware technique of the computer and network communication technique.With the increasing efficiency of social productivity and the extension of Internet,The Online shopping industry plays a more and more important role in economy and culture live of our society.However, the majority of current network management platforms to just a single development, in particular type C2C platform, the basic input in not only the state of the output, resulting in bottlenecks in the operation of the industrial chain, and not only not conducive to the industrialization of China's network development, the network is also a threat to the survival of the issue to the platform.The first chapter is devoted to the online shopping and online shopping industry definition, as well as the online shopping industry the possibility of doing an objective analysis; the second chapter on the current network to the industrialization of our country made a depth analysis of the status quo to explore the current network to platform operations caused as a result of mutual penetration of the competition and win-win program; Chapter III, mainly from industry, users and the operating mechanism of the psychological analysis of three aspects of the network to the existing problems; the fourth chapter to the formation of the network of the future of industry Looking to do a; Finally, the paper oldest domestic Taobao C2C platform as an example, the research network to a platform in the industry on the road to experience success and failure of its network to market failures in the operation of their own cultural practices and the market success, to carry out a specific analysis. Should be to B2C, C2C combination of product innovation, is China's online shopping industry development direction.