The Study On Insurance Service Innovation System

The main purpose of this paper is to approve the importance and feasibility of the service innovation of insurance,and construct the insurance service innovation system by the way of summarized,combination of qualitative and quantitative analysis, combination of theory and practiceFirstly, this article describes service and its classification theory.After defining the meaning of insurance service, it analyzes its features and function.It also expounds the theory of innovation and service innovation,which established the theory basis for the following appraisal on insurance innovation abilitySecondly, by affirming its effected index, it applies AHP and comprehensive evaluation method and appraise insurance innovation ability.And constructs a fuzzy comprehensive evaluation matrix and reaches conclusion on the level of service innovation ability On the premise of analysing our insurance company development situation and its competition environment,expounds insurance the current situation about service innovation according the appraise resultThirdly, this article proposes a solution from the four aspects of human capital,technology innovation, organization innovation,products innovation to deal with the problem in the insurance industry,including vigorously promoting the network security,restructuring the organizational structure and so on..On this basis,we constructs the insurance customer centeredservice innovation systemFinally, according to the method to PICC branch of the city of Shijiazhuang as an example,and its specific status of the implementation of innovation,this article proposes a solution which fits for the city of Shijiazhuang to deal with the problem...