The Study Of The Modal Of Customer Loyalty Training Based On Brand Community

In market environment changing, the increasingly fierce competition in the brand of modern economic environment, expanding and keeping loyal customers not only become an important research topic, strengthen cohesion also become an powerful weapon which can help enterprise to ensure market share and profits. At the same time, in the modern marketing theory, the single relations between brand and consumers are subsided gradually in the brand marketing theory stage. Many scholars propose that the existence among brand, product, consumer and enterprise is a complex relationship. So brand community theory is appeared. How to train more effectively on customer loyalty, in this paper, brand community theory and customer loyalty are combine closely. In this study, compared with mining customer relationships, individual communities would be more effective relationship with customers in order to achieve customer loyalty. Because the community is made of its members and composition of relations among members, if you understand community, you will be able to grasp all members of the community.Based on the previous specialists and scholars on brand loyalty and customer community theory, this paper analyzes the theoretical study of factors, namely, the society value, brand experience and racial and cultural differences, etc. It also analyzed the influence factors of customer loyalty training, service quality, customer satisfaction, customer value and switching costs, etc. As for the two clues, together with the theory of community, summarized the brand influence function and customer loyalty. On this basis, trying to build a brand of community based on customer loyalty training model, this model mainly is divided into four parts, the building of brand community, the special value of brand community, four elements on the value of brand of community in customer loyalty and training of customer loyaltyFinally, according to the customer loyalty community based on brand cultivation model establishment and case analysis, it puts forward four proposed strategies. Through the above analysis, the author hopes that it can help the Chinese community service enterprises establish a customer loyalty training system in the angle of brand community. And it is good to gain competitive advantage and to actively respond to the transformation of international market environment. So that enterprise always everlasting.