Finance Brand Establishment And Firm Value Increase

With the development of economic, firms are facing more and more uncertain factors. The mission of a firm is to increase its value constantly in order to achieve the maximum value, and the firms set up enterprise brand to seek business development. Brand management should permeate all aspects of business operations, not only to enterprise technologies, products and services, but also on financial management to build "brand image". The paper focuses that the firm should build finance brand. It can enhance the reputation, increase the net cash flow in competition, overcome the short profit impetuous, make firm healthy and sustainable development, reduce business costs, preserve and increase the firm value, firm value-added.The conclusion:the finance brand is an important intangible asset in firm. There is complementary relationship between finance brand and firm value increase. Finance brand can enhance the promotion of the firm value, and firm value increase can provide a good platform for finance brand.