A Study Of National Commercial Bank Personal Financing Business And Innovation

With the greatly improving of the market mechanism, the capital market has gone flourished, besides, the innovation of the banking product and service has been accelerating, personal finance market has become a focus for domestic and foreign banks; the comprehensive income level and disposable income level had increased dramatically , the awareness of personal finance as well as the fair economic environment lay a good foundation for the development finance, however, the personal finance service of the domestic commercial banks are still at their initial stage and we lag behind the foreign banks. It becomes an important issue for us to study and conclude a strategy for the innovation of the personal finance.This essay analyzes the market environment and problems as well as the disparity between domestic banks and foreign banks, and also gives a general description of the problems and obstacles we met and elaborates on how to develop the domestic personal finance service.The essay starts in a brief description of personal finance service and introduces the relevant theories including life cycle theory and the finance innovation theory.Secondly, the essay finds the problems of the domestic commercial banks' personal service in respect of core product, the product matching-up, the product management as well as the technique of the personal finance by having a insight into the personal finance service of commercial banks from Switzerland and America. Then the essay uses PEST to analyze the macro environment for the domestic commercial banks to develop the personal finance service and concludes that the innovation is a necessity for us to develop the personal service.Thirdly, the essay elaborates on the specific strategy to develop the personal finance service including the quickening of the product development and innovation, optimization of the product structures and services, enhancing the service efficiency and quality as well as the application of the information technology, broadening of the new service channel.Finally, the essay analyzes the possible risk to develop the domestic personal finance service and gives suggestions to guard against those risks.