The Research On The Brand Style Of TANGY

In recent years, the research on the style of clothing has been developed into field research and case study from macro-theoretical research. Clothing styles and cultural studies have been the current research trends as a result of the development of China's garment industry. With the reflection on how we can construct the national clothing brands, choosing Chinese style as a starting point to analyze a domestic apparel brand of solid grounding and rapid development is meaningful. In this thesis, the brand style of TANGY, the Women's clothing brand from Shenzhen, is used as the main reference for the Chinese-style women's clothing brands.This thesis tries to make a study on the brand style of TANGY, in combination with the contemporary development and trends of the Chinese-style women's clothing brands, as well as the current context of globalization, the Nationalization of China's garment industry and international trends, to discuss the prospects of Chinese-style Women's clothing brands.