Countermeasures Study Of Optimization Of Baishan City Tourism Management

Currently, the tourism industry has become the fastest-growing industry beyond the automobile and the steel industry in the world. Baishan city tourism started in the middle of 1990s. As a developing region, there are many rich tourism resources with great exploitation potentials. The Baishan city Municipal Committee and government attach great importance to developing tourism and put forward the strategic goals to develop tourism pillar industry. To achieve this goal, we must persist in improving tourism management level. This paper tries to objectively summarize Baishan city tourism management situation, analyze the problems and put forword the countermeasures to optimize tourism management in order to promote the development of Baishan city tourism industry.This paper expounds the connotation and function of tourism management, analyzes the status quo of Baishan city tourism management. In recent years, Baishan city government has taken positive tourism administration measures such as proposing the industrial localization and layout; giving the policy and financial support; organizing related personnel to complete tourism planning; strengthening project planning and construction; optimizing the development environment and strengthening the cultivation of talents. But we also realize soberly the problems which mainly display in: the backward management idea; inadequate public investment; shackle of system and mechanism; lack of professionals; lag of tourism planning; weakness of project, infrastructure and marketing; insufficient cultural tourism development,etc.According to those problems,I propose the following countermeasures to promote Baishan city tourism industry.First, we should establish firmly the public management concept. Public administration is the improvement of traditional administrative management, it focuses more on the guiding and service of tourist activities. Managers can not perform duties well without advanced tourism management idea.Second, we should increase the investment of tourism management. We should enhance the management and supervision of the county government tourism special funds. Encourage and support tourism association to mobilize financing from social forces. County government should give priority to the development of key scenic spots in transportation, poverty alleviation and so on.Third, we should gradually perfect management system and mechanism. Tourism industry leadership team should play a more important role in the overall coordination to form the pattern:government leading;department interaction;social forces participation.Fourth, strengthen the training of personnel continually. Tourist talents strategy planning should be laid down as soon as possible. Try to create better environment to attract and retain talents. Excellent tourist talents should be cultivated in domestic and international tourism training institutions. Teaching level in local training institutions should be improved . We should try our best to make the quantity and quality of talents adapt to the needs of rapid development of tourism.Fifth, planning should play an important role in the development of tourism. Take measures to accelerate the pace of planning formulation and revision. Tourism development planning should adapt to local national economic and social development plans , the general land use plans, urban and rural construction plans. At the same time, the relative departments should cooperate closely to ensure the authority of planning implementation.Sixth, try to improve the scale and quality of tourism project . Plan more potential project to attract investments. Insist on combining project construction with cultural construction, the natural landscape construction of scenic spot and new themes,etc. Make efforts to optimize tourism industrial structure.Seventh, try to accelerate the construction of the tourist infrastructure. Speed up the pace of construction of traffic network and key scenic infrastructure. Continue to improve tourist scenic road,hotels, places of shopping and entertainment,etc.to ascend tourist capacity. Eighth, we should promote cultural tourism. Combine the Changbai mountain culture with tourism marketing, product development, service enhancement, festival activities and so on. Continuously improve tourism culture to promote the level of tourism products.Ninth, strengthen publicity and marketing work to create the Baishan brand. Promote publicity and marketing innovation. According to market segmentation, launch tourism association and enterprises into the community. Promote the regional cooperation with northeast China and developed areas of China. Expand market in Korea, Russia, southeast Asia,Europe and America step by step. Constantly improve the reputation and influence of Baishan city tourism.