Study On The Relationship Between Corporate Philanthropy And Corporate Character

Corporate social responsibility is today's common concern social issues,as an important form of corporate social responsibility, charitable giving is also getting growing theoretical and practical attention. In the face of natural disasters, some companies are active, while some enterprises do not donate or the amount donating is far below the public's expectations. What kind of company is more inclined to charitable giving? What characteristics of the enterprises provide the amount donated more?This paper collect corporate philanthropy and corporate character datas from 2006 to 2008 of China's Shanghai and Shenzhen listed companies. The author explore the datas using SPSS software to answer questions:what kind of corporate loving participating Philanthropy and what factors infect the amount of donation. We develop Multiple regression models to examine the relationship between corporate Philanthropy and Corporate character. The results show that the Level of profitability, growth rate, the level of corporate governance affects the Inclination and amount of donation. The much profit the corporate create, the much Enthusiasm to donate the corporate have and the much amount to donate; the enterprises developing slowly are more likely to donate and the much amount of money donated,the higher the level of corporate governance, more likely to donate and the much amount donated.This paper also find that the inclination and the amount of donating have nothing to do with the Asset-liability ratio in Chinese market.as the author studying intention, On the one hand,The author expect the results of this study will help the public understand the behavior of listed companies Philanthropy deeply,on the other hand,the author attempts to provide theoretical guidance for establishing a effective donating mechanism and raising Philanthropy funds effectively.