Explore The Mechanism Of SNS And Its Advertising

The Internet is a fast-changing industry, and each time can fundamentally change its content and structure, and also gave us an unprecedented applications and experience. Born in Web2.0 era, SNS (Social Networking Service) charges with the mission to connect people, makes the relationship between the real world moved to the interne, persists the spirit of people-oriented and focus on the real relationship between people. In this environment will also born out of a new way of life, new culture, new business models, and even the new social relations. SNS is a new Internet application that most people are concerned about and sought after. This study make SNS for the object, from macro-phenomenon to Micro-social relations and then to the the nature of the user's psychological, with layers of in-depth approach to argument and to propose a solution for the present difficulties.SNS is a network form of social relations, which attempts to link the individual together, and thus became an interwoven network of personal connections. It follows the reality of the law, its development can not be divorced from human beings, and can not break the inherent social and psychological characteristics of human beings. Therefore, SNS is not a concept, but a science, including social behavior and social psychology. Social behavior of SNS is involved in the establishment and maintenance of the relationship, the relationship theory can explain this from a microscopic perspective. Interaction is the core of relationship theory, interaction creates relationship, and the establishment of relations needs event as a link. The mechanisms of SNS can contribute to the effective management of relationships, and build the spirit of "real engagement" and "people-oriented" in the network. Social psychological theory based on the nature of SNS, it concerned about the people for social interaction and dissemination of internal psychological processes, as well as from the psychological process to the outside of the behavior mechanism of action. The main motivation for people to interact, including the expression of personal identity, group ownership, and information needs and sharing. When people put a lot of time allocated to the SNS site, it has been invaluable marketing value. SNS is a social media, its communications function more and stronger than traditional media, while advertising is the most important tool of the social media marketing. According to the profitability of the real plight, I summed up the diverse advertising model including the brand relationship building between SNS, SNS and e-commerce joint venture, as well as the depth thinking of advertising. In short, I hope that through an interdisciplinary research approach to the SNS phenomenon in a multi-level, full-direction of cultural and psychological perspective, providing some consideration and opinion for the healthy and harmonious development of SNS and online advertising in Web2.0 era.