Strategy Research Of Small And Medium Property Insurance Company

After 20 years of recovery, China's insurance market within a short period of time has been greatly to the prosperity and development. However,a bunch of facors make the insurance market more fierce competition,INsurance companies have to face the harsh, changing insurance market. The dominance of original large-scale Property Insurance have been shaken. Small and medium sized property insurers are gradually being eroded piece of cake. In the fierce competition market, the small and medium sized property insurance companies frantically grab market share, but most of the enterprises have encountered a bottleneck that restricting its development.This article applies the relevant strategic management theory and research method to make China's insurance market and property insurance market analysis. It identifies small and medium property insurance strengths as well as weaknesses by integrating its internal and external environment. It concludes that Small and Medium Property Insurance should scheme difference strategy and concentrating strategy.