Strategy On E-channel Construction Of Jilin Unicom

E-channel do not need to directly face to the customers, through the delivery of information services and sales of products with new channels, at the same time or channel marketing system and support sales in the important part of customer service and marketing functions to achieve,3G accepting and agency management support services received. It is with the physical channels complement each other, forming multi-level, three-dimensional service marketing channel system is a full service marketing support service system.In recent years, with the integration of the telecommunications industry, operators from the original six through mergers and reorganization to present only the three:China Mobile, China Telecom, China Unicom, the scale has improved. And in issuing 3G licenses after the start of the whole business more equitable competition, intense. Channel operators rapidly building and development. Operators from the first to own a single business hall of the main channel, has become, including the Office of Independent Business, co-channel sources in the form of social agency entities, including channels and launch their own online business hall and other types of electronic channels and the establishment of electronic marketing platform into the unified management of all the various channels. The operators have now launched their own online business hall business, China Unicom is one of the pioneers, as compared with the other two operators, China Unicom, the smaller outlets, hoping in this way by electronic means to expand its sales network.E-channel marketing and traditional entities have a significant change:First, reduce costs, followed by improved efficiency, there is the marketing model for the transformation of traditional industries. E-commerce is to realize the nature of information flow, capital flow and logistics of high-speed operation. Makers, for telecom operators to carry out cross-marketing, such as diversification of marketing activities, information flows more easily achieved, and because many provided, such as recharge, make payments and other virtual services, with no logistics problems considering. Electronic channels can be seen on the importance of the development of telecom operators.In this paper, Jilin Unicom construction and development of E-channel, for example, discusses the construction of E-channel for the entire telecom operators to bring revolutionary change to business model, its easy, direct, fast service model is the traditional channels can not match, and at the same time Since the establishment of E-channel, Jilin Unicom short time, take lack experience in the construction, maintenance, operation management and so many of the problems exposed, this paper proposed solutions to these problems and the development of E-channel for Jilin Unicom is presented to the next further development proposals.First, the background to enhance the support capability, optimize back-office functions, improve the ESS system, optimizing the user interface, improved system of electronic channels to improve service and marketing capabilities of electronic channels to promote coordinated services and electronic marketing channels, electronic channels to strengthen publicity and customer guide, and improve service password coverage, integration of the electronic channel entrance. And further construction in the next issue should also be noted.Besides, we should accelerate the integration of electronic channels, electronic channels of Jilin Unicom is the integration of the future development of electronic channels, break through the bottleneck of the focus on China Unicom to break the existing pattern of the telecommunications industry has a decisive importance. First of all, to optimize the integration of the various channels:including a unified interface platform, unified multi-channel entrance, and to the balanced development of all channels; the same time the integration of user groups; for full service integrated e-channel business operations platform to build.The thesis is divided into five chapters, the first chapter introduction, describes the background of writing, purpose of the study, as well as study the significance of telecommunications operators building the new electronic channels, channel mode strategy; object of this paper; also the structure of paper.Chapter theory of electronic channels, introduced the concept of electronic channels, electronic channels relative to the carrier channel of the superiority of the original entity, the positioning of electronic channels, as well as China Unicom, the composition of electronic channels, structure, and operation of the system, process, was also introduced the theory of electronic channels.Jilin Unicom is the third chapter of the status quo of electronic channels, first introduced Jilin Unicom Building status of electronic channels, including the results of operations status, promotion status, system status platform construction, operation and management conditions, and later analyzed in detail in 2009 Jilin Unicom e-channel system construction and promotional aspects of the status quo, while the use of SWOT analysis of the Jilin Unicorn's construction status of electronic channels, and found electronic channels Jilin Unicom building a bunch of technology, management issues and vulnerabilities, and analysis the reason for these problems.Chapter four is the future development of countermeasures electronic channels, this paper focuses on in this chapter against indicated in chapter third in the construction of a series of questions e-solutions, and proposed to get better in the construction of electronic channels, should promote the electronic channels of integrate and strengthen the promotion, as well as common development and new business.Chapter Five is the concluding remarks of this paper, summarizing the development needs of electronic channels in the next step, the system should pay more attentions to the construction, operation management.