B2C E-commerce Environment, Customers Empirical Analysis And Strategic Decision

Internet-based e-commerce, electronic markets have emerged, virtual stores, online shopping, online trading and business models emerging interactive things, including online shopping to break the traditional trade forms of time and space constraints, market share rapidly.Compared to traditional shopping, e-commerce environment, customer buying behavior and consumer psychology and the change will occur have a major impact on electronic commerce. Customer e-commerce environment, decision analysis, will help enterprises, businesses achieve online and offline integration of a large marketing strategy, significantly expanding their customer groups, to build brand and enhance customer loyalty.This article is based on the large literature of research, from the overall environmental awareness, young consumers, individual factors, the three dimensions of corporate website design online shopping comparison were selected out of 14 main factors, and detailed results of research at home and abroad analysis of 14 factors affecting the impact of policy decisions for the client, and an empirical way to test the 14 factor model. In particular, according to the results from the business perspective on how marketing, promotion, web design, price positioning and enhance customer satisfaction views.