A Study On The Impact Of RMB Exchange Rate Changes On Chinese Furniture Export Trade

In recent years, With the continuous improvement of people's living standards and the continuous development of the well-off society, sports enthusiasm of nationals are heating-up, which drives the rapid development of the sports industry, and also drives the High-speed development of our country's economy and culture, especially accelerates the improvement of life quality, Spiritual, civilization and level of control of society, which can promote the development of sports goods manufacturing industry and the international influence of China Sports Goods.By way of reading and sorting relevant Literatures both at home and abroad, the text overviews of the status quo of Sports Goods and the research focus on International marketing strategy at home and abroad, the text also summarizes the concept and features of the "SCP" model, The text compares the differences on research between china and foreign countries and compares the disadvantages on research in this field in china.Using "SCP" Paradigm frame, the text analyses our current organizational structure of sports goods manufacturing industry-Behavior-performance of the status quo. insufficient new products competition and the imperfect existing industrial system and so on.At last, the text Sums up the problems and the trend of the future development in our sports marketing, and investigates the development of international marketing strategy about China's sports goods industry, finally, the text comes up with the feasible development strategy.