Study On The Green-Purchase Management Of SIEMSSEN GmbH In Chin

In the 21st century humanity facing greatest challenge of the environmental issues, with the worsening of global environmental problems, the country's increasingly stringent environmental laws and regulations, At the same time, consumer in different countries are more and more concern for environmentally friendly products, In recent years, for advocated "to protect our common planet, European Union (EU) to safeguard sustainable development" philosophy of environmental protection and many other reasons, issued a series of WEEE and RoHS "green" directive for the implementation of green products compulsory certification and the environmental regulation of imported goods, How to implement sourcing products in China meet the relevant environmental protection requirements and passed the green certification to the European market, which issue has become the management outstanding issue to make German SIEMSSEN on behalf of multinational trading companies can not be avoided in China.In this thesis, study for Germany's second largest home appliances trading importer SIEMSSEN GmbH purchasing implementation of the management practices of this very specific and practical issues in China, based on green logistics and supply chain management theory to use of case analysis, chart analysis, PEST environmental analysis to study on green logistics and procurement management, in order to be able to improve existing management for the enterprise's core competitive form a new benefit, but also for other green industry enterprises to provide reference for procurement management.In this thesis to be divided into six parts, the first depth analysis of domestic and foreign enterprises in green logistics and procurement practices, followed on status of management practices conducted in-depth and detailed analysis of German SIEMSSEN in the dynamic market environment operated green procurement in China, and then focus on case studies of German SIEMSSEN implement the procurement operation status in China, to use of SWOT analysis method in which German SIEMSSEN procurement management strengths, weaknesses, and market environment, opportunities and threats to conduct a comprehensive analysis and evaluation, Then puts forward a comprehensive optimization of green procurement management strategy and implementation details based on the green supply chain concept, the last part was been analyzed and discussed of implementing the above strategy, the system and resource security measures.