Database Marketing And Application Research

Make the best use of home delivery customer information which was on the back burner in regional milk companies by the way of scientific database marketing to provide date basis for finding customer demands accurately,grasping market rules,analyzing consumption information, making efficient marketing strategies This paper take home delivery business of HuangShi milk co.,ltd GuiLing branch with the help of database marketing for example,analyze its success and failure and sum up experience,in order to offer more ideas for enterprise of its kind.There are mainly 5 parts in this paper:The first part introduces database marketing theory and current application situation; The second part analyze database marketing promoting situation and its problem Part 3 introduces ideas of how to apply database marketing to home delivery business of HuangShi milk co.,ltd GuiLing branch;part 4 is to design implement measures and test these measures, and fully develop precise marketing function of database for company growth. Part 5 summarizes the success and failure of this database marketing application, and tells common misunderstanding in applying database marketing and how to use the scientific and effective marketing tool----database marketing efficiently.