A Theory On Mechanism Of Interests Distribution In The Bancassuranee

The appearance of bancassuranee will inevitably lead to the change of original patterns in the distribution of benefits. With the continuous and deep development of bancassurance, the native insurance proceeds generated by the insurance product itself and the extension of the interests of the marginal generated by the innovation of bancassuranee will both increase tremendously. How to create a reasonable mechanism to smooth the distribution of benefits between commercial banks, insurance companies, as well as individual consumers will be the root of the smooth and healthy development of bancassuranee. Only the establishment of effective mechanisms for the distribution of benefits among the three parts could have a positive role among three different parts and the neighboring economies units and make the bancassuranee develop forward better and better.This paper is divided into six chapters. From introduction of the bancassurance, we analyze the stage of development, the assignment mechanism of benefit in bancassurance, assignment element of benefit in bancassurance and propose the problem of establishment mechanism of distribution of benefits in bancassurance. Establish the balance interest distribution mechanism of bancassurance and concern the healthy development of bancassurance business. The assignment mechanism of benefit in bancassurance is the fundamental of the process to achieve synergies. Through the triangle theory mentioned in this article, whether the assignment mechanism of benefit can be met between the clients commercial banks, insurance companies and trade-offs Will directly affect how smoothly the bancassurance business moving forwardly. Therefore, the right to establish and successfully implemented of assignment mechanism of benefit in bancassurance is the key of synergistic effects of bancassurance.By improving incentives mechanism, we could minimize the loss of insurance agent fee. Agent Insurance fee is benefits of carrying out bancassurance business between both banks and insurance companies. Through the implementation of clear and specific incentives, each agency staff has access to business incentives and design their own career planning according to their characteristics. Making everyone feel that they have room for development could reduce the loss of agency fee. Ensure operational specifications to carry out and gradually promote market-based rates.At present, China implements the form of regulation equal emphasis on solvency and market conduct. However, solvency regulation has been difficult to implement and terms of rate control are too demanding. As an important feature of insurance agent, bank will proceed from the interests of the insured, negotiate with insurance companies on the insurance terms, rates and other aspects. Insurance companies establish and implement a system of differential rates according to insurance agents, insurance businesses of different size, operating period, the level of risk and technical requirements. The insurance regulatory authorities peed up with the international practice the supervision and approval of the scope, content. Terms of approval and the insurance system and the rate of audit system should be improved, steadily push forward market-based premium rate, expanse greater space for intermediary organizations such as the insurance agents access to business development market.Based on "Insurance Law", regulate insurance agent behavior. Under the new "Insurance Law" requirements, the creation of specialized books and records of income and expenditure of the insurance agency business. Accept the supervision of the insurance regulatory authorities. If the employee is paid directly the bank agent commission fees, it will directly affect the bank-insurance business carried out by the enthusiasm of the principal commercial banks. Insurance agent commission is limited to a legitimate qualification that the bank to pay the insurance agent. Bancassurance distribution of benefits should be proper implemented. To establish and improve the bank agency business incentives and benefit distribution system, in the banking agency business for the bank staff to develop a sound incentive system is much more important than the level of fees.A good system of incentives and benefit distribution could allow an exponential growth in business volume and income in banks. Bank insurance agency should quantitative indicators and qualitative indicators of the real into the right salesman incentive mechanism so that staff at the insurance agency to get truly benefits. Step by step to improve financial supervision and deregulation, the elimination of institutional barriers to bank-insurance cooperation. Bank and insurance should joint to make innovation. To develop suitable counter sales of insurance products, to meet the full range of customer demand for financial services. Strengthen education and training of personnel in relation to agency business in the banks, enabling customers to enjoy the professional services. To promote insurance economies of scale and reduce unit costs through marketable products and good services for banks.