Research On Construction Of Customer-oriented Telecom Value Network

With telecommunication entering an era featured high-technology, high-integratednetwork, and diversification and personalization of customer demand, the major threetelecom operators launched fierce competition with one another in the wake of beingawarded 3G licenses for different standards. Boundaries between different enterprisesbecame vague; relationships between different enterprises were more complicated;resulting in constantly changes in construction of telecom value network. Based onnetting theory, by analyzing the deployment of telecom business platform andresearching on its customers, the author established customer-oriented and coreenterprises-dominated telecom value network models. According to value-creating andvalue-coordinating processes, as well as knowledge-creating process, the authorexplored a management way to realize value maximization of telecom value network.First, detailed studies on value network and rationale of telecom value networkwere made by the author, together with conclusions on current situations abouttelecommunications development and fruitful results in that field.Then, on the macro scale, it is essential and of objective significance to make suchresearch on telecom value network from the angle of customers. By introducing Nettingtheory, which provided this research with theoretically support, it is of great importanceto guide the development of telecommunications in China.Third, a customer-oriented and core enterprise-dominated research method was putforward by the author. By analyzing and satisfying customers demand, the customerorientedvalue network can realize the key value of telecommunications, that is, theultimate customers'value.Finally, by researching on the management of telecom value network, i.e. valuecreatingprocess, value-coordinating process, and knowledge-creating process, theauthor introduced a way to manage value network between enterprises so as to target thevalue maximization.