Research On The Financial Risk Management Of Media Corporation

Risk management is one of the most important issues concern to the enterprise survival and development. As China's media run into the high-speed development period of industrialization and group orientation and the media detached from the government's asylum and facing unpredictable market environment gradually. The media corporation facing more severe challenges than ever before because the uncertainties and risk factors are in the increasing.It is to pre-control and manage potential financial risks and crisis in order to prevent these risks change into financial crisis. In this way,enterprises can go on living and developing. Media Group have both a sense property and corporate property, therefore its financial risk management is different from the general business or group. So research on media group financial risk management is meaningful.Because of the different background and the different national conditions in our country, which decide our media group financial risk management not only have the commonality of general enterprise groups, but also has its own particularity. Hence, this paper tightly combine specific situations and needs in media group on the basis of take use of foreign and domestic financial risk management researches. This paper elaborates Media Group financial risk characteristics, make a deeply analysis in media group risks of related internal and external environmental factors and the potential risks in the process of funding and investment. After deeply analyzing, we propose feasible solutions based on related financial management principles for these problems.