The Study On CNC Connected Product For SME Customers Marketing Strategy Of Liaoning CNC

With the development of our telecom industry, the competitive structure in telecom has come into being just now. China's telecommunication market has already completed the transformation from monopoly to competition.As the traditional fixed operation proprietor, Liaoning CNC pay more attention to the study of segmentation of the market and related products. Providing end-to-end broadband communications integrated information services to SME customers is one of the strategic objectives of Liaoning CNC's future development.SMEs is an important force to promote China's national economic and social development, To encourage and support their active use of information technology is playing a positive role in improving the management level, production capacity,market competitiveness and achieving fast development. In the SMEs's information construction process, widespread problems are shortage of funds, lack of technical personnel and maintenance force. To satisfy the strong demand of information technology products, Liaoning CNC developed CNC Connected products and comprehensively promoted them in the province providing information technology services to the SMEs.Connect with reality,the text developed an in-depth study in marketing strategy of Liaoning CNC Connected products.The full text is divided into six parts. Partâ… has introduced the research background and significance; Partâ…¡has been that marketing theory and marketing strategy framework, It has descripted the marketing concept, marketing mix theory, STP theory and SWOT analysis methord. It laid a theoretical foundation for the full text. Partâ…¢is a marketing environmental analysis. It has analysed the external environment and the internal environment faced by Liaoning CNC. It has also cleared the opportunities and threats, strengths and weaknesses the company is facing; The fourth part has studied and formulated marketing strategy of Liaoning CNC Connected products, including marketing objectives, target market strategies, market competition strategy and marketing mix strategies; Part V has given the implementation plan and control methods; Part VI has an concludsion that Liaoning CNC has launched CNC Connected products with practical significance for SMEs. Not only meeting the information needs of SME customers, but also improving the competitiveness of existing products, effectively deal with competition in the market, thereby enhancing stability and raising overall operating income.