Application And Research For Win-win Theory In The Mobile Business Internet Service Center Project

Project management is in the final analysis, under the guidance of project management theory, as much as possible to improve project stakeholders satisfaction. Win-win theory of management by objective-driven, risk management and project-driven way of communicating with stakeholders to meet the reasonable expectations of the project, in project management has played a positive role in theoretical guidance.To test the "win-win theory", the project will move its online business in Shanghai, the Office of the construction carried out in practice. As the mobile communications market, increasing competition, and "service and business leaders" strategy proposed by the mobile services initiative after another in order to stabilize and enhance customer satisfaction has played an important role. At the same time, a variety of new mobile communication products also increased rapidly to fully enrich the company's products to a large extent also satisfy the customer's mobile communications needs. However, in a large number of pledges and new products, business at the same time, there is also no convenient customer access to services and purchase of products, problems in service within the marketing channels to form a hamper service delivery and product sales bottleneck, mainly in Customer access to services and purchase of products, channels of a single, over-reliance on entities operating room, a single channel with irreparable defects, customer selectable channels for less. The internet-based online business hall, WAP-based handheld business hall, etc., as an important form of customer service, in improving the user self-service channels play an increasingly important role. This paper focuses on the win-win theory in the mobile Internet business hall construction project team building, team communication and construction, project plan development, project planning and project implementation of risk control application-specific characteristics and guide, in the proposed project online business hall on the basis of the overall implementation process focuses on step by step implementation plan for the formulation of specific suggestions for actions.Through the win-win theory, the Office of the mobile Internet business in the practical application of system construction can be seen through a clear win-win theory, management of the project objectives under the premise of start-up projects, through the establishment of good communication with customers to improve the coordination of the efficiency and improve the progress to Visualization greatly improve system availability, maintainability, customer satisfaction and the morale of the project team to support rapid software development, reducing schedule risk. Win-win situation in that theory in the process of project development and management has played a positive role in promoting the same time, this objective assessment of deficiencies in the management of the win-win theory, such as how to identify the project expectations are reasonable, how to determine project-related party or person multi-failure or a success, how to determine the optimal timing of project start, how to select the core position in a win-win theory, the project management aspects of the commanders did not submit to refer to operational methods, while a certain extent, an increase of management costs, the progress in reducing the potential of the original also lacks.