Launching The Service Brand Of Tobacco Trade Base On Service Theater Theory

The Service Theater Theory is the theory which takes the process of the service as a Theater. In this theater, the servicers are the actor, and the consumers are the audience. At the same time, there are many factors make the theater different. And they also make all kinds of service levels different feelings of the consumers. The theory is aimed to analyses the steps and the factors of the service process, so that it would lead the behavior of the servicers.From the sight of the communication, the theater is a communication process. So this study will try to fuse the communication factors into the services process to make it perfect in use.Nowadays, launching the service brand of tobacco trade is the trend of the tobacco industry. While the measures just like the slogan and paper files are not enough to help to improve the service. So the measures can not help to enhance the loyalty of the consumers. Also, it is not enough to launch the brand of China Tobacco Brand, which is not only important for our brand building, but also significant for the development of the tobacco industry.Author believe that,through the analysis and innovation of The Service Theater Theory, it will help the theory lead the development of launching the service brand of tobacco trade actually, to make it well mixed with communication theory like audience theory and so on.