Marketing Strategy Research Of Electric Vehicle Training

With the rapid economic growth, people's consumer competence have a huge increasing, the electric vehicle market is also growing ,accordingly the market competition increased. Compared with other industries, Ningbo City electric vehicle industry is more competitive. M company as an seniority company operating electric vehicles in Ningbo, through years of operation and management, formed his own stable market, but the company's marketing strategy, management system, quality of service and any other areas are relatively backward, difficult to adapt to new market rhythm. For get development in the fiercely macket competitive, the company have to introduct new marketing ideas of the market, institutional reform , innovation, and actively explore new markets.This paper present the background and significance of this research and relevant theory; then according to the status of the M company analysis it's macro environment and micro environment; further using SWOT analysis the M's current advantages and disadvantages, opportunities and threats; analysis M's market potential and consumption demanding; Finally, combination the theory of macro strategy, micro strategy and tactical level, given the three M's marketing strategy.